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For those of us who are snow-obsessed and live for life in the mountains, we all know the importance of high-quality gear. Whether you're surfing through waist-deep stashes of fresh powder out west or tackling challenging terrain on the frigid east coast,...
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Join the Nordica women's team for an exciting in-person women's event, the Nordica Connect Tour. This February, come booted up to the Nordica van and get ready to connect. At the van, you'll get to know all the ladies for the...
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GUESS WHAT'S BACK? BACK AGAIN? Demo Days are back, tell a friend! We don't care how you spend your day on snow so long as you do it with gear that keeps you coming back for more. In the market for...
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INTRODUCING OUR NEWEST ATHLETE Zoe Kalapos. For the born and raised Michigander, snow sports have always been second nature. After purchasing her first snowboard from our shop at The Highlands at Harbor Springs in 1998, Zoe’s father introduced her to...
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WE'RE ROLLING OUT THE RED CARPET for you this October with our friends from LINE Skis for a 4-film premiere. Mark your calendars, cancel your Friday night plans, and come hang with us for movie night in Novi. We're raffling off skis, giving away...
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